The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

Ad Product

Albertsons Digital Circular

I worked with Albertsons and their agency iProspect to design and develop custom digital circular ad units.

Albertsons was looking for new, creative ways to get their deal circulars in front of customers, ideally in a digital format. We worked with them to develop a unique custom solution leveraging their deal data. This new ad unit we developed presented all of their deals in a unique digital circular format.

This unique ad unit, combined with InMarket's powerful targeting capabilities has proven to be a tremendous success for Albertsons and all of its banner retailers. We started this program in 2023 and they have continued to run it 24/7 every year, and will continue to do so going into 2026.

Partners:
InMarket
iProspect
Albertsons
Flipp
Celtra

Skills:
Ad Product Design
Motion Design
Rich Media Development

Deliverables:
Creative Concepts
Moments Interstitial
Display Banners
CTV Video

When Albertson's had shared with us that they were looking for new ways to promote their circular deals, they had asked if we could embed a scan of the print circular within a Moments ad unit. While this was technically possible, we told them the UX just wouldn't be ideal.

Instead, we suggested that we could design and develop a more custom ad solution that would display the deals in a format more native to digital.

When Albertson's had shared with us that they were looking for new ways to promote their circular deals, they had asked if we could embed a scan of the print circular within a Moments ad unit. While this was technically possible, we told them the UX just wouldn't be ideal.

Instead, we suggested that we could design and develop a more custom ad solution that would display the deals in a format more native to digital.

This was the initial mock we pitched and Albertson's loved the idea. The ad unit would showcase the top 10 deals from the latest circular in a scrolling list format.

They gave us access to their weekly deal data, and we developed a custom API feed for the creative, delivering the latest deals. We dynamically adjusted both the deals and prices shown based on the region and Albertson's banner local to that region (ie Safeway, Vons, Shaws, etc).

We also setup a variable system to adjust the the color scheme and retailer logo displayed on the creative based on the region the ad was being served.

This was the initial mock we pitched and Albertson's loved the idea. The ad unit would showcase the top 10 deals from the latest circular in a scrolling list format.

They gave us access to their weekly deal data, and we developed a custom API feed for the creative, delivering the latest deals. We dynamically adjusted both the deals and prices shown based on the region and Albertson's banner local to that region (ie Safeway, Vons, Shaws, etc).

We also setup a variable system to adjust the the color scheme and retailer logo displayed on the creative based on the region the ad was being served.

We served this custom unit via display banners that would expand into the digital circular, as well as interstitials and InMarket Moments.

InMarket Moment's allows us to serve an ad via push notification to a user as they enter a location. This would allow us to serve the digital circular to consumers as soon as they enter an Albertsons location.

We served this custom unit via display banners that would expand into the digital circular, as well as interstitials and InMarket Moments.

InMarket Moment's allows us to serve an ad via push notification to a user as they enter a location. This would allow us to serve the digital circular to consumers as soon as they enter an Albertsons location.

Over time we continued to iterate and refine the design of the ad unit to help further improve performance. We improved the visual design, and implemented an interactive category filter bar, allowing users to dig deeper into deals in specific categories.

For ads not served via InMarket Moments, we also included a line of dynamic text indicating how close the nearest Albertson's location was.

We also implemented more custom dynamic functionality into the ad unit by leveraging InMarket's location, intent, and purchase data sets.

With this data, we were able to dynamically adjust the top deals shown in the ad to prioritize items that aligned with the user's purchase history. So if a user typically purchased a certain type of meat, vegetable, drink, brand, etc., we could prioritize those deals on the list.

These updates improved the user experience dramatically by serving more relevant deals, ultimately improving the campaign performance as a whole.

Over time we continued to iterate and refine the design of the ad unit to help further improve performance. We improved the visual design, and implemented an interactive category filter bar, allowing users to dig deeper into deals in specific categories.

For ads not served via InMarket Moments, we also included a line of dynamic text indicating how close the nearest Albertson's location was.

We also implemented more custom dynamic functionality into the ad unit by leveraging InMarket's location, intent, and purchase data sets.

With this data, we were able to dynamically adjust the top deals shown in the ad to prioritize items that aligned with the user's purchase history. So if a user typically purchased a certain type of meat, vegetable, drink, brand, etc., we could prioritize those deals on the list.

These updates improved the user experience dramatically by serving more relevant deals, ultimately improving the campaign performance as a whole.

These were additional layouts we experimented with. The main challenge we had to deal with was developing a creative that could adapt to highly variable price and title length, as well as inconsistent image sizing/cropping.

These were additional layouts we experimented with. The main challenge we had to deal with was developing a creative that could adapt to highly variable price and title length, as well as inconsistent image sizing/cropping.

As CTV became more popular we also developed custom dynamic CTV creative leveraging the same deal data API as well.

As CTV became more popular we also developed custom dynamic CTV creative leveraging the same deal data API as well.