Holiday Deals

I worked with Amazon and Initiative's dedicated in-house Amazon agency, Rufus, to develop custom interstitial ad units, motion graphics, and display banners for Amazon's holiday shopping campaign for both 2023 and 2024. The goal of this campaign was to drive awareness around Amazon's holiday deals. I designed and developed custom ad units featuring an interactive drawer with shoppable categories, which we ran in 2023, 2024 and will run in 2025 as well.