The image featured at the top of the about us page #1

The image featured at the top of the about us page #1

The image featured at the top of the about us page #1

Amazon

NFL Thursday Night Football

I partnered with Amazon and Rufus, Initiative’s in-house Amazon agency, to create custom interstitial ad units for an NFL Thursday Night Football campaign, which streams exclusively on Amazon Prime. The campaign focused on driving awareness of Thursday Night Football’s Prime availability and increasing Prime sign-ups, with targeting optimized for NFL fans and enthusiasts.

Partners:
InMarket
Amazon
NFL
Rufus
Celtra

Skills:
Visual Design
Rich Media Development
Javascript

Deliverables:
Moments Interstitial

I worked with the creative team at Rufus to design the layout of the ad units, pulling elements from their brand design library. Some unique aspects of this creative unit were that:

I worked with the creative team at Rufus to design the layout of the ad units, pulling elements from their brand design library. Some unique aspects of this creative unit were that:

The creative would be updated weekly with new teams and players featured.
We would only run the campaign on Thursdays. Leading up to the game, the creative would feature a video, followed by a countdown timer, counting down to kickoff time.
Once the game started, the creative messaging would update, and the creative would now feature the current score of the game, pulling in the data via an API.

The creative would be updated weekly with new teams and players featured.
We would only run the campaign on Thursdays. Leading up to the game, the creative would feature a video, followed by a countdown timer, counting down to kickoff time.
Once the game started, the creative messaging would update, and the creative would now feature the current score of the game, pulling in the data via an API.

I worked with the creative team at Rufus to design the layout of the ad units, pulling elements from their brand design library. Some unique aspects of this creative unit were that:

The creative would be updated weekly with new teams and players featured.
We would only run the campaign on Thursdays. Leading up to the game, the creative would feature a video, followed by a countdown timer, counting down to kickoff time.
Once the game started, the creative messaging would update, and the creative would now feature the current score of the game, pulling in the data via an API.

The creative would be updated weekly with new teams and players featured.
We would only run the campaign on Thursdays. Leading up to the game, the creative would feature a video, followed by a countdown timer, counting down to kickoff time.
Once the game started, the creative messaging would update, and the creative would now feature the current score of the game, pulling in the data via an API.

We worked with our partners at Celtra to build all of this within a single dynamic rich media creative. By leveraging a data feed, as well as API integration, we could:

Ingest all the weekly team assets into the data feed, and the creative would dynamically update each week by pulling in the assets for each layer on the creative from the feed. This simplified creating the weekly creative ad units, and the InMarket ad operations team did not have to traffic a new creative each week.
Once kickoff happened, the creative would automatically switch over to the "Live Score" creative.
We leveraged an API from the NFL to ingest live game data into the creative, bringing in each team's score, the current quarter, and time on the clock.

Ingest all the weekly team assets into the data feed, and the creative would dynamically update each week by pulling in the assets for each layer on the creative from the feed. This simplified creating the weekly creative ad units, and the InMarket ad operations team did not have to traffic a new creative each week.
Once kickoff happened, the creative would automatically switch over to the "Live Score" creative.
We leveraged an API from the NFL to ingest live game data into the creative, bringing in each team's score, the current quarter, and time on the clock.