The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

Creative + Ad Product

Clorox Ads Visual Refresh

I worked with Clorox and their internal agency, TPN, to help refresh the visual design of the ads they would run with InMarket.

For years they ran ads with InMarket that always closely aligned with their clean, simple aesthetic. A pure white background with the focus on the product. After awhile, we began to notice creative fatigue in our performance.

We mocked up some creative recommendations of what Clorox could possibly do to refresh their creative while still staying true to their brand identity. They were well received and Clorox began executing numerous campaigns based on the new visual style.

The data and performance of these campaigns confirmed our original theory. The campaigns leveraging the new visual identity began to out perform the campaigns they had run with the existing visual identity.

Partners:
InMarket
Clorox
TPN

Skills:
Ad Product Design
Visual Design
Motion Design
Rich Media Development

Deliverables:
Creative Concepts
Moments Interstitial
Display Banners
Video

The creatives Clorox had been running for a few years leaned on a very modern, clean, and clinical aesthetic. The high contrast and clean typography conveyed clarity and made it very easy to scan at a glance. However the similarity between all the creatives made them susceptible to fatigue. We began to see a noticeable drop in performance over time.

The creatives Clorox had been running for a few years leaned on a very modern, clean, and clinical aesthetic. The high contrast and clean typography conveyed clarity and made it very easy to scan at a glance. However the similarity between all the creatives made them susceptible to fatigue. We began to see a noticeable drop in performance over time.

The new key visuals leveraged more color, and incorporated a diamond shaped path motif led by the Clorox logo which acts as a powerful framing device. The overall creative feels more dynamic, impactful, and the diamond shaped motif lended itself well to animation.

The new key visuals leveraged more color, and incorporated a diamond shaped path motif led by the Clorox logo which acts as a powerful framing device. The overall creative feels more dynamic, impactful, and the diamond shaped motif lended itself well to animation.

We proposed this gamified 'wipe away' concept to Clorox as a strategic experiment in interactive ad units. Recognizing the viral 'cleaning satisfaction' trend on social media—where audiences are captivated by the visual transformation of deep cleaning—we designed this creative to evoke that same rewarding emotional response.

The unit outperformed benchmarks, leading Clorox to integrate these gamified formats into their regular rotation.

We proposed this gamified 'wipe away' concept to Clorox as a strategic experiment in interactive ad units. Recognizing the viral 'cleaning satisfaction' trend on social media—where audiences are captivated by the visual transformation of deep cleaning—we designed this creative to evoke that same rewarding emotional response.

The unit outperformed benchmarks, leading Clorox to integrate these gamified formats into their regular rotation.