Clorox Ads Visual Refresh

I worked with Clorox and their internal agency, TPN, to help refresh the visual design of the ads they would run with InMarket.

For years they ran ads with InMarket that always closely aligned with their clean, simple aesthetic. A pure white background with the focus on the product. After awhile, we began to notice creative fatigue in our insight reports.

We mocked up some creative recommendations of what Clorox could possibly do to refresh their creative while still staying true to their brand identity. They really like what they saw and began executing numerous campaigns based on the new visual style we presented to them.

The data and performance of these campaigns confirmed our original theory. The campaigns leveraging the new visual identity consistently out performed every campaign they had run with the existing visual identity.