Company Branding

My creative director and I were tasked with completely overhauling the branding of the InMarket. InMarket is an AdTech company that offers managed and self-serve campaign activation solutions, as well as campaign measurement and analytics solutions.

The goal was to develop a branding identity that is modern, clean, and easily adaptable to various digital and physical mediums.

We wanted to convey that InMarket is an omnichannel advertising technology company that specializes in high performing campaigns. A majority of InMarket’s campaigns focus on delivering ads to consumers as they enter retailers. For the logo, we designed a door opening glyph that symbolizes a user entering a location.

For the color palette, we picked a bold green and a dark navy blue as the key colors. Green communicates trust, and growth, whereas navy blue communicates success and authority. For the typeface we went with modified version of Raleway, Rawline.

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