Branding + Product Design + AI

InMarket

InMarket is an AdTech company that offers managed and self-serve campaign activation solutions, as well as campaign measurement and analytics solutions.

I was tasked with completely overhauling the branding of InMarket. The goal was to develop a branding identity that is modern, clean, and easily adaptable to various digital and physical mediums.

We wanted to convey that InMarket is an omnichannel advertising technology company that specializes in high performing campaigns. A majority of InMarket’s campaigns leverage Moments, a flagship product which delivers ads to consumers via push notification as they enter a location.

Deliverables:
Concept Exploration
Design System
RFP Deck Template
Core Offering Deck
Product Sheets
InSight Reports
Data Visualization Templates

Skills:
Visual Design
Deck Design
Print Layout
Motion Design
Product Design
Vibe Coding

For the logo, we kept InMarket's signature door opening glyph, which symbolizes a user entering a location. We modernized the typeface and increased the type weight to help the logo stand out more. The current logo's type weight was very thin. It did not scale well to smaller sizes, and looked weak when displayed on a logo grid with other logos.

Some graphic micro elements we produced included 360 degree reach circles, double doors, and a data grid.

One visual treatment you will also see persistent throughout the branding is the intersecting data grid. The idea behind this was to represent the intersections between the brands and consumers, highlighting those moments that matter most.

We leveraged Manrope for the typography. It was important for us to leverage a Google font to help maintain consistency when creating documents on Google Workspace.

For the color scheme it was important to maintain green as the key color, since it's a color InMarket has leveraged for over 15 years. However, the current green felt dull so we adjusted the tone to make it brighter and more punchy.

We leveraged Manrope for the typography. It was important for us to leverage a Google font to help maintain consistency when creating documents on Google Workspace.

I leveraged our new design system to revamp the design of our internal creative hub product which showcases all of the creatives we've run across all campaigns.

During this process I was also inspired to produce a new product, an AI creative generator that enables our sales team to generate creatives for RFP decks in all relevant sizes for our product offerings in a single sequence.

I was able to design, introduce new features, and vibe code production-ready code for both of these products using Figma and Cursor.