Company Branding

InMarket is an AdTech company that offers managed and self-serve campaign activation solutions, as well as campaign measurement and analytics solutions.

I was tasked with completely overhauling the branding of InMarket. The goal was to develop a branding identity that is modern, clean, and easily adaptable to various digital and physical mediums.

We wanted to convey that InMarket is an omnichannel advertising technology company that specializes in high performing campaigns. A majority of InMarket’s campaigns focus on delivering ads to consumers as they enter retailers. For the logo, we designed a door opening glyph that symbolizes a user entering a location. We leveraged navy blue and green for the color scheme to convey trust and growth, two important aspects of InMarket's core values.